About NOW Foods
NOW Foods (also known as NOW Health Group) is a family-owned manufacturer of dietary supplements, natural foods, sports nutrition, and personal care products, founded in 1968 by Elwood Richard and headquartered in Bloomingdale, Illinois. The company's catalog spans more than 1,400 products, including vitamins and minerals, herbal extracts, essential oils, and protein and sports formulas, sold in more than 60 countries.
NOW was one of the first dietary supplement manufacturers to pursue Good Manufacturing Practices certification, earning an NPA A rating in 2000 that it has maintained through annual recertification, and its facilities are additionally certified to NSF/ANSI 455-2 GMP standards through Eurofins Healthcare Assurance. The company runs more than 31,000 in-house quality tests each month for identity, purity, heavy metals, pesticides, and other contaminants. NOW Foods products are among our top picks in our zinc supplement reviews and earn recognition across our vitamin K2, iron, ashwagandha, and fiber supplement reviews as well.
Brand website: nowfoods.com
What NOW Foods makes
NOW Foods's range runs wider than the products we review. The lines we know best from our own testing are marked with a star:
Vitamins & Minerals
Zinc, iron, vitamin K2, D3, magnesium, and other single-nutrient and combination formulas — featured on BestRatedDocs
Herbal Supplements
Ashwagandha, turmeric curcumin, berberine, and other standardized botanical extracts — featured on BestRatedDocs
Digestive Health
Psyllium husk fiber capsules, digestive enzymes, and probiotic formulas — featured on BestRatedDocs
Sports Nutrition
Protein powders, BCAAs, creatine, and electrolyte formulas
Essential Oils & Aromatherapy
Single-note and blended essential oils plus diffusers
Personal Care
The NOW Solutions skincare and body-care line, including hyaluronic acid serum and plant-based moisturizers
Why we recognized NOW Foods
The BestRatedDocs Top Brand recognition isn't paid for and can't be applied for. We award it to the brands whose products consistently stand out in our category reviews. NOW Foods earned it on the strength of the products below, evaluated the same way every product on this site is: assessed against clinical criteria, verified specifications, and real-world user outcomes, and judged on merit.
NOW Foods products we rated highly
NOW Foods Zinc Picolinate 50 mg (120 Capsules)
One of the products we rated highest for zinc supplementation — zinc picolinate is one of the most bioavailable forms in human absorption studies, manufactured in an NPA A-rated GMP-certified facility, in a vegan, soy-free, gluten-free formula with no unnecessary excipients.
Read the 7 Best Zinc Supplements of 2026 guide →
NOW Supplements Ashwagandha 450 mg Standardized Extract (90 Capsules)
One of our top picks for ashwagandha — a 450 mg standardized root extract manufactured under NPA A-rated GMP certification by a family-owned US company with over 50 years of formulation history, in an allergen-free, kosher, vegan, non-GMO capsule.
Read the 7 Best Ashwagandha Supplements of 2026 guide →
NOW Foods Psyllium Husk Caps 500mg, Non-GMO Project Verified, 200 Veg Capsules
A top pick for psyllium fiber capsules — Non-GMO Project Verified and NPA GMP-certified, in an unflavored vegetarian capsule shell that avoids the sweeteners and dyes found in flavored psyllium products.
Read the 7 Best Fiber Supplements of 2026 guide →
NOW Supplements Iron 36 mg Double Strength, 90 Capsules
Ferrochel iron bisglycinate at a mid-range 36 mg dose bridges the gap between gentle 25 mg options and full-strength ferrous sulfate, in a non-constipating chelated form backed by NOW's GMP manufacturing history.
Read the 7 Best Iron Supplements of 2026 guide →
NOW Foods MK-7 Vitamin K-2 100 mcg, 120 Veg Capsules
GMP-audited natto-derived MK-7 in a vegan capsule, backed by nearly 9,000 reviews at 4.7 stars — the legacy-brand pick for buyers who want an established manufacturer's 50-plus-year track record.
Read the 10 Best Vitamin K2 Supplements of 2026 guide →
NOW Foods Vitamin K-2 (MK-4) 100 mcg, 100 Veg Capsules
One of the few dedicated MK-4 (menaquinone-4) products from a GMP-audited legacy brand, with nearly 13,000 verified ratings at 4.7 stars — the pick for buyers who specifically want the short-acting K2 form.
Read the 10 Best Vitamin K2 Supplements of 2026 guide →What earned NOW Foods the recognition
- One of the products we rated highest in our zinc supplement reviews — zinc picolinate at 50 mg, one of the most bioavailable zinc forms studied, at the lowest cost-per-bioavailable-milligram in the roundup.
- A top pick in both our ashwagandha and fiber supplement reviews, each on the strength of GMP-certified manufacturing at the lowest per-serving cost in the category.
- Featured across five separate BestRatedDocs vitamin and supplement guides — zinc, iron, vitamin K2 (two distinct formulas), ashwagandha, and fiber — a breadth few single manufacturers match.
- One of the first dietary supplement makers to pursue GMP certification, holding an NPA A rating since 2000 and NSF/ANSI 455-2 certification through Eurofins Healthcare Assurance.
- Family-owned and independently operated since 1968, running more than 31,000 in-house quality tests per month across its Bloomingdale, Illinois manufacturing facilities.