About SmartyPants
SmartyPants Vitamins was founded in 2011 in Los Angeles by Courtney Nichols Gould and Gordon Gould, who set out to build a comprehensive gummy supplement line for the whole family using premium, bioavailable ingredients. The brand's catalog spans toddler, kids, teen, and adult formulas along with prenatal, women's, and men's lines, and every formula is made without synthetic colors, artificial flavors, artificial sweeteners, or preservatives. SmartyPants was acquired by Unilever in 2020, adding large-scale manufacturing and quality infrastructure to a brand that was one of the early movers in gummy multivitamins.
In our own reviews, SmartyPants stood out for going beyond a standard multivitamin: its Women's Complete Gummy Vitamins pair methylfolate (5-MTHF), the bioavailable folate form, with built-in Omega-3 DHA/EPA and CoQ10 in a single NSF Certified formula, and its Kids Probiotic and Prebiotic Gummies use spore-forming Bacillus coagulans and Bacillus subtilis strains that survive stomach acid without needing refrigeration. The probiotic formula is also a Clean Label Project Purity Award winner, third-party tested for more than 200 contaminants, and the brand partners with Vitamin Angels to provide nutrient grants to mothers and children.
Brand website: smartypantsvitamins.com
What SmartyPants makes
SmartyPants's range runs wider than the products we review. The lines we know best from our own testing are marked with a star:
Women's Gummy Multivitamins
adult women's formulas built around methylfolate, Omega-3 DHA/EPA, and CoQ10 — featured on BestRatedDocs
Kids Probiotic & Prebiotic Gummies
spore-forming probiotic strains paired with a clinically studied M-Gard beta-glucan prebiotic — featured on BestRatedDocs
Prenatal Gummies
prenatal multivitamin formulas for pregnancy and postpartum nutrition
Kids & Teen Multivitamins
age-specific gummy multivitamins for toddlers, kids, and teens
Men's Gummy Multivitamins
adult men's multi and omega-3 formulas
Organic & Zero Sugar Lines
organic, immunity, sleep, and zero-sugar gummy variants across the family lineup
Why we recognized SmartyPants
The BestRatedDocs Top Brand recognition isn't paid for and can't be applied for. We award it to the brands whose products consistently stand out in our category reviews. SmartyPants earned it on the strength of the products below, evaluated the same way every product on this site is: assessed against clinical criteria, verified specifications, and real-world user outcomes, and judged on merit.
SmartyPants products we rated highly
SmartyPants Women's Complete Gummy Vitamins
The only gummy multivitamin in our review that builds in Omega-3 DHA/EPA, a nutrient most gummy multis leave out entirely and that otherwise requires a separate fish oil supplement. It uses methylfolate (5-MTHF) instead of folic acid, the bioavailable folate form relevant for the estimated 40 percent of women carrying the MTHFR gene variant, and adds 100 mg of CoQ10 for mitochondrial and cardiovascular support beyond a standard multivitamin. The formula is NSF Certified for Content, meaning a third party verified the label claims against the actual contents.
Read the 8 Best Multivitamins for Women of 2026 guide →
SmartyPants Kids Probiotic and Prebiotic Gummies
Built on spore-forming Bacillus coagulans and Bacillus subtilis strains, which survive stomach acid far better than conventional probiotic strains and need no refrigeration to hold potency, with a manufacturer-reported 95 percent survivability rate. It includes M-Gard beta-glucan, a clinically studied prebiotic for immune support rather than a generic fiber, and is a Clean Label Project Purity Award winner, third-party tested for more than 200 contaminants.
Read the Best Probiotics for Kids of 2026 guide →What earned SmartyPants the recognition
- One of our top picks among the multivitamins we reviewed for women, for pairing methylfolate (5-MTHF) with built-in Omega-3 DHA/EPA and 100 mg of CoQ10 in a single NSF Certified formula.
- Featured in our kids' probiotic review for spore-forming Bacillus coagulans and Bacillus subtilis strains that survive stomach acid without refrigeration, at a manufacturer-reported 95 percent survivability rate.
- Clean Label Project Purity Award winner on its kids' probiotic gummies, third-party tested for more than 200 contaminants.
- Founded in 2011 in Los Angeles as one of the early gummy-format multivitamin brands, with formulas free of synthetic colors, artificial flavors, artificial sweeteners, and preservatives.
- Backed by Unilever's manufacturing and quality infrastructure since its 2020 acquisition, and an active partner of Vitamin Angels providing nutrient grants to mothers and children.